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Born in a Barn. Raised on Rocket Fuel.

In 1976, in a southern Wisconsin barn, a pair of visionaries set out to create the best bikes in the world. They fostered a culture of craftsmanship, where every bicycle built was a point of pride.

Each Trek carries a simple promise: We’ll take care of you and do what's right. We build our bikes to last, subjecting them to brutal punishment in the world's toughest test lab. And we back every bike with the best lifetime warranty in the business, all the way back to the very first frames built in 1976.

No one in the world has done more to refine and redefine the experience of riding a bicycle than the engineers and designers at Trek. The path to superior performance is paved with curiosity, so they give the brightest and most passionate scientists the resources to question everything. This is where real innovation begins.

To this day, though they've grown far beyond their roots, every Trek bike is a testament to their founding principles.